DUPLICATING YOUR AD SETS Once you’ve created one ad set with multiple ads, you’ll also want to create at least …

Set sitemap/client venture objectives: In case you're re-trying your site, odds are you additionally need to…

•  Subdomains:  And as we discuss in this chapter, this is a problem for WordPress.com sites. A subdomain is like a…

Backlinks One of the most instrumental aids to good SEO is inbound links. Or backlinks. Or referrals. The point …

Videos ads are incredibly important for long-term success on Facebook. That’s why we’ve dedicated an entire chapter …

The first is called a “Like” ad campaign. In this example, the call to action is to click “Like” if they want cut…

he customer buying cycle is an interesting phenomena.  On page 82, you can see a diagram of the typical buying cycl…